Developed 8 flavors of vegan gluten-free desserts using sweet potatoes as the base. Designed the company identity and brand strategy. For reconsidering our relationship with food, with the planet, and with ourselves. It’s never “just” business, but “a just” business.
Established as a public benefit corporation with campaigns for education, entertainment, and advocacy. Leveraging local influencer promotions and encouraging customer sharing. These led to orders for shipping as well as buyers at local farmer’s markets. Selling on Shopify, Instagram, and Facebook. Selling on Clubhouse by linking with Instagram.
Generated novel research insights informing our packaging model, allowing us to increase revenue/weight by 124%, simplify composting, support and encourage mutual aid, reduce food waste, and facilitate sharing.
