Coordinated our remote team of personal trainers and staff to generate rapid growth in annual revenue. Serving the at-home fitness, corporate wellness, and luxury living amenities consumer segments.
Built and trained a marketing team of two to for events and social media marketing. From late 2018 through 2019, we maintained 2x per day social posts M-F (one short video and one feed post), 1-2x/week blog posts. Plus, 3/week events with our 40+ luxury residential partners.
Trained team while creating training manuals on using Later, Adobe Illustrator, Kapwing, Canva, and our CRM. Mentored my team to lead their own marketing workshops for others.
Improved event sales by increasing meaningful contacts with a 360-degree approach to marketing. Custom-built graphics matching the luxury residence brand identity increased conversions. With cross-promoting on social, email, and print materials directing to our landing page, syncing into our CRM pipeline.
Built partnerships with snack and beverage companies for free promotions to give away and draw attention at events. With attention, we could offer a free raffle offering a month of coaching. While filling out the form, we could schedule a free 30 min session with the sales team. These changes grew per-event revenue 3x. We trained the entire staff to use events to also make videos for social: helping customers, educational clips, and fun b-roll content.
Created a system to add value for our apartment complex partners by developing a custom fitness brand for each partner, complete with flyers, website, and videos recorded on their equipment.